A total of 1,000 online interviews are conducted every month. A nationally representative sample of consumers is provided by our proprietary LiveTribe research panel, the leading panel provider to the market research industry. Samples are selected and matched against population statistics for age, gender and state.

The LiveTribe community is used exclusively for market and social research purposes. In addition, panel members are monitored for participation rates and excluded when a maximum level is reached.

i -Link's Online Omnibus questionnaire includes standard demographic questions with the profile datamade available to all subscribers. Demographic questions include;

Age, gender & state

Rural or metropolitan

Children's age & gender

Industry & occupation,
Socio-economic status

Life-stage

Household income and
personal income