Most researchers immediately attribute lower cost and quicker turn around as the key benefits derived from online research methods. For the creative researcher, however, the internet provides the potential for so much more.
This page explores some of the more complex and challenging projects that i-Link has undertaken and highlights just a few of the powerful and novel ways the internet can be used to interact and engage with the respondent.
Case One: Artificial Intelligence Meets the Consumer
Our brief for this project was to provide a complex choice model to participants in which the model was intelligently adapted to simulate a 'real response'.
Case Two: A New Way to Shop!
In this example, our client asked us to build a question, styled to their specifications, which would visually replicate point of sale shelving. The 'shopping style' question below used rollover and drag & drop techniques so participants would be engaged in the choice scenarios.
This project was an adjunct to the project detailed in Case One: Artificial Intelligence Meets the Consumer. Our brief in this instance was to use the same statistical modelling that was used previously but to present data as either textual or graphical.
Researchers were interested to find out if either of these methods would produce a different result.
i-Link Research has highly experienced researchers and programmers with the expertise required to design, implement and field any project required. As demonstrated by the case studies above, our systems have been intentionally developed to enable easy integration of novel research designs to our application's core validation methods and controls, resulting in hassle free research solutions that work.
