Case Three: A Graphical Approach to Choice Modelling

This project was an adjunct to the project detailed in Case One: Artificial Intelligence Meets the Consumer. Our brief in this instance was to use the same statistical modelling that was used previously but to present data as either textual or graphical. Researchers were interested to find out if either of these methods would produce a different result.

Matched participants in this monadic design were either shown a textual representation of an employment contract or a graphical representation (see images below). Our system was able to effectively take the same information and display it differently as the research required.