Case Two: A New Way to Shop!

In this example, our client asked us to build a question, styled to their specifications, which would visually replicate point of sale shelving. The 'shopping style' question below used rollover and drag & drop techniques so participants would be engaged in the choice scenarios.

The question enables products to be displayed on a number of shelves. Participants simply pass their cursor over the item displayed on the shelf to view a larger picture with specific details on the product - which is displayed on the right or left of the screen. Items are selected when dragged into a shopping cart which tallies the total amount being spent. The system can also validate a range to be spent.

i-Link has developed this question style based on our clients' needs. In this case, as with others, we agreed to absorb the cost of development so we could incorporate the design into our standard offer.